Operating a small business is no easy task. Any small business owner or manager will attest to the fact that a wide diversification of knowledge is a necessity when trying to improve operational efficiency and maximize profit.
. The problem is time and knowledge. The typical small business owner is normally pressed for time and has a knowledge base that generally centers around the technical aspects of the business rather than on the various core functions required to operate a business successfully - finance, marketing, strategic planning, management, internal controls, etc.
Motivation and passion are not enough to create long-term sustainability in a small business. Certainly, these are needed ingredients along with business experience and technical skills, but what is a small business owner to do when pulled in many different directions at the same time? How do I do this? How do I do that? When should I do this? What is most important to the success of my business? What controls does my business need? These, of course, are only a small sampling of questions that bombard a small business owner daily. With the competitive nature of business today - domestically and globally, it is almost impossible for a small business owner to be an expert in every aspect of the business.
As the saying goes, "When the going gets tough, the tough get going." When the "going gets tough" for a small business owner, however, it might be time to call in an expert on small business issues. Dr. Richard Weinberger, CEO of the Association of Accredited Small Business Consultants states, "Certified small business consultants can advise business owners in areas where they lack expertise. This type of expert advice can help turn a fledging business into a profitable operation or transform a successful small business into a thriving enterprise. What is important is to have this type of intervention at the right time before it is too late to make necessary changes."
Additionally, Weinberger adds, "Whether addressing a small business' internal strengths, weaknesses, market opportunities, or external threats, a small business consultant can address the right issues at the right time putting a small business on the track to success. Some recommendations might require immediate implementation while other recommendations might be more suited for long-term implementation."
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