Versatile Marketing Expert Joins National Marketing Firm Warm Thoughts Expands Research Capabilities
January 24, 2014 (Newswire) - Warm Thoughts Communications, a New Jersey-based marketing firm specializing in the residential energy services industry, has appointed Ken Reese as senior marketing consultant for its vast client base. Bringing with him more than 15 years of marketing management experience, Reese is poised to utilize market research, analytics, and general industry know-how to help the company's clients reach best-in-class status.
Before joining Warm Thoughts, Reese acted as Consultant in Client Services and was the Director of the American Home Comfort Study for Decision Analyst Inc., a nationally ranked market research and strategy consulting company. In this position, he dealt with not only existing client support but also sustained business development efforts for the CPG, HVACR and energy/utilities industries.
In his new role, Reese will utilize his business strategy consulting expertise with an emphasis on marketing for Warm Thoughts' clients, whether in the residential or commercial market. His objective for every client is to guide them through the recommended marketing steps to reduce costs, improve efficiencies and maximize revenue potential.
"Warm Thoughts has always conducted excellent research but my addition to the staff brings quantitative, qualitative and geoanalytic skills that will result in improved marketing results and closing rates for our clients," said Reese.
"I'm excited to join the team and start making immediate improvements for our clients. Warm Thoughts is a huge player in the marketing game, specifically in the energy services industry, so it's a great opportunity to not only bring something new to their team but to learn and to expand my own knowledge base as well."
Founded in 1991 in response to widespread energy crises, Warm Thoughts Communications serves more than 200 clients from the heating oil, propane, residential and commercial HVAC, deregulated utility, home performance and other residential service industries. As Senior Marketing Director, Reese will be responsible for identifying problem areas and making recommendations for improving both marketing and overall business performance for these clients.
"We knew Ken Reese was a perfect fit for the job when we got a glimpse of his vast background in the industry," said Blaine Fox, senior vice president, Warm Thoughts. "This is a highly specialized field, and it takes someone with more than just marketing expertise to handle the needs of our clients. We're excited to have him on board and we're looking forward to delivering even more innovative, strategic solutions for our clients."
Reese earned his Bachelors of Business Administration degree from the University of North Texas and his Masters of Business Administration degree from St. Edward's University, both with a concentration in Marketing. He has experience in a range of fields, including marketing strategy, professional consulting, program development and market research.
About Warm Thoughts Communications
Warm Thoughts is one of the nation's leading marketing firm specializing in the residential energy services industry. From analyzing industry benchmarks to studying marketing results, from developing effective marketing strategy to top notch creative, the Warm Thoughts team is laser focused on strategic, marketing and operational developments. For more information, visit: www.warmthoughts.com.