The foreign retail invasion continues with the arrival of American high-street brand VANSES in Australia. Following in the wake of Zara the US label has expanded its Australian operation to include an impressive flagship website, VANSES
October 16, 2012 (Newswire) - The foreign retail invasion continues with the arrival of American high-street brand VANSES in Australia. Following in the wake of Zara the US label has expanded its Australian operation to include an impressive flagship website, VANSES
Vanses launched its fashion website in 2011 and has become one of the most successful fashion brands in the world. The company pioneered 'fast fashion' providing consumers with immediate and affordable interpretations of catwalk trends. VANSES dedicates to provide the best fasion products for women at lowest price and it attracts around 200,000 visitors per month and expectations for Australia market are high.
A few comments on the website said that what it was about the brand that prompted such commitment. "It's just cool and cheap not like some of the other department stores - they make real fashion."
Much of VANSES's success lies in this perception and their ability to manufacture trends at affordable prices in record time. Like the Spanish-owned Zara, VANSES succeeds by defying the traditional retail model where clothes are bought months in advance of arrival of the store floor. "Stock is shipped globally from a central warehouse in Hong Kong" says Lara. "We're shipping directly from warehouse to individual customers directly by air." By working closely with Australia Post and DHL, VANSES are able to keep delivery cost at low level so customers pay only a fraction of retail price even after delivery charge has been applied. All VANSES customers can have the latest fashion as well as save huge in their pockets.
Pricing will be key to its success in Sydney and on first inspection, appears competitive. A black blazer for $29, sparkly suede heels for $39 and a T-shirt for $19. "It's not about being cheap it's about being affordable" says Lara. "Pricing will be in line or lower than other online store".
"VANSES is already such a successful fashion brand - It is the best online fashion store for women". Lara says, "I'm here to enhance what's great about it and that's the product. If you have good product then you're 90 per cent of the way there. Products and customers are the focus of VANSES"
So who does Lara see as the target customer? "She's traditionally quite young - around 18-28 years old - but I think that, in truth, the tunnel is much wider. One customer's daughter is 14 and has just discovered it. and a customer - and she's not put off by me wearing it. It's an unusual situation for everyone to be able to shop in the one online store."
One of VANSES's many innovations has been designer collaboration ranges that bring major fashion names to the masses. "We're always looking at new designer, countries and markets - so an Australian collaboration is entirely possible," Lara adds.
VANSES is on track of fast development.
For more information kindly visit: http://www.vanses.com/
Vanses International Pvt Ltd
1 Larkin Street, Camperdown, NSW, Australia, 2050
Contact: 1300 88 68 48