Utopia, Inc. Presents on Data Quality at the 2011 Enterprise Data World Conference

Utopia, Inc.'s Frank Dravis to present "Creating a Data Quality Strategy" at the 2011 Enterprise Data World Conference. The presentation focuses on creating a data quality strategy that addresses the challenge of data integrity.

Utopia, Inc., a global leader in enterprise data lifecycle management (EDLM) solutions, today announced that it will present at the 2011 Enterprise Data World Conference, April 3-7, 2011 at the Chicago Sheraton and Towers in Chicago, IL.

"Creating a Data Quality Strategy"

At the conference, solutions consultant Frank Dravis will present "Creating a Data Quality Strategy" on April 6 at 7:30 a.m. The presentation acknowledges the fact that "point" projects or ad hoc cleansing operations can only carry an organization so far. The answer lies in creating a data quality strategy that addresses the challenge of data integrity from a program perspective.

Attendees will learn how to corporate and business unit goals drive the data quality strategy; how to connect corporate goals to cleansing a specific field of data, and identifying the value; the five aspects of a data quality strategy, from subject area to data monitoring; and the steps in developing and implementing the strategy.

Enterprise Data World, formerly the DAMA International Symposium & Wilshire Meta-Data Conference, is the business world's most comprehensive education event about data and information management. The conference is famous for its real-world, practical focus, with dozens of case studies and how-to sessions. There is a wide range of data management topics covered such as master data management, data governance, data services, enterprise information management (EIM), etc.


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