Using a Press Release Service For Your News Releases

Using a Press Release Service For Your News Releases

In terms of definition, a press release is a prepared statement issued by an organization, institution, company, or agency to the members of the press. The organization, institution, company, or agency could be either private or government, commercial or non-profit, and also educational in nature. This press release, most often than not, is issued on behalf of the organization by a public relations firm.

Earlier, the press releases were issued only for important official announcements or for the release of annual financial statements. Now, however, companies, organizations, and institutions have started issuing press releases to establish a more proactive relationship with their customers, and to create brand consciousness in the minds of the customers. Therefore, press releases are issued to announce the issuance of a new policy, a policy change, the launch of a new product et al. Apart from the important official announcement that a press release carries; it also contains vital business information such as the address of the company�¢ï¿½ï¿½s corporate headquarters, its executive heads, and its wed address.

Press releases have become an integral part of Internet-based advertising as well. Several online press release firms offer this service. The press release service prepares the release on behalf of the Internet-based business. The press release is then uploaded on the Internet for the browsers to see and read. The press release service drafts the press release in a way that also captures the attention of the journalists as well. As part of a press release service there are some aspects that one has to look at carefully while drafting a release. The most important aspect is to check if the news is newsworthy. Press release services should be careful not to turn the press release into a sales pitch. A well-drafted press release should answer the questions �¢ï¿½ï¿½who�¢ï¿½ï¿½, �¢ï¿½ï¿½what�¢ï¿½ï¿½, �¢ï¿½ï¿½when�¢ï¿½ï¿½, �¢ï¿½ï¿½where�¢ï¿½ï¿½, and �¢ï¿½ï¿½why�¢ï¿½ï¿½. It should also have other important information about the company or the organization.

While writing a press release, the press release services should ensure that their message focuses solely on the facts. The press release should be devoid of any exaggeration or false claims. The press release services should make sure the press release does not boast, only relate the true facts of a story. It is also important that the press release has a definite angle to it. In the absence of a particular news peg, the press release service should not attempt writing the release. Also, effort should be made to make the press release as simple for the readers to comprehend as possible. In case, the press release service is preparing a release on behalf of a product that includes some technical terms and concepts, then either those concepts should be simplified for the benefit of the readers, or should be avoided altogether.

Online press release services should especially take care to ensure that the release is not drafted in all upper case letters. Usage of HTML or embedded language for the creation of a press release should be avoided. Also, a press release meant for distribution online should never be drafted on the Internet. The press release service should always first draft the press release on the word processor or the computer, and then upload it online.