Triskel Consulting Implements Soffront CRM for Sales and Customer Service Enhancement

Online, July 18, 2012 (Newswire.com) - Soffront Software Inc., www.soffront.com, the leader in mid-market CRM software, today announced that Triskel Consulting, triskel.co.za, is using Soffront CRM to enhance the sales and customer service offerings of their clients. Triskel Consulting provides consulting services to companies who are building contact centers and offers guidance on the process re-engineering of ailing contact centers.

"My client was initially looking for a CRM system to address the issue they were having with email logging and follow-up," explained Debby Webster, owner and consultant at Triskel. "As product resellers, it was essential that they obtained a CRM that could send automated customer satisfaction survey emails upon closure of tickets in order to maintain the company's high standards of excellence in customer service."

According to Webster, it was crucial that they have one integrated system for both the contact center and sales department for their retail outlets. "Our biggest requirement was that the CRM system we chose had both contact center and sales functions, of which Soffront has both," Webster said.

Triskel evaluated many CRM products with regard to the support and sales application, and felt that Soffront had the best offering. "Soffront's speed and ease of implementation, combined with their integrated suite of products and highly competitive pricing led us to choose them over other CRM systems such as Zoho, Salesforce.com, and Maximizer," continued Webster. "We also found Soffront very simple to use."

Webster explains that in addition to the email automation function, the company looks forward to using Soffront's integrated suite of products to log, track, identify root cause, and analyze trends of customer interactions. These details will eventually be used to enhance the company's outbound sales campaigns.