The Way To Realize Higher Conversions Using The Power Of Consistency In Your Internet Marketing
Doing business on the web is filled with many opportunities for mistakes, and inconsistency with your overall approach has to be an essential one. Either people have no idea of how important it is, or they merely have no clue that this exists. One th
Online, October 8, 2013 (Newswire.com) - It is a good idea to present an illustration, so we will examine the simple optin situation that makes use of a squeeze page. As you know, online marketers send traffic to a squeeze page since they want subscribers. After a prospect opts in, then generally they will be shown a website that has a sales letter. Of course what is presented after the person subscribes is the marketers decision. Nevertheless, there is specific risk in this scenario that embodies this concept of being consistent in your marketing that we will clarify.
The general, generally unfamiliar, feeling encountered by the prospect will be affected by the design and overall color pattern of the squeeze page and the subsequent site that is viewed. If the contrast is enough, then that will be inconsistency and will produce an uneasy affect on the viewer. As you may already thought, if you model the squeeze page so it is a lot more congruent with the second site, then that uneasy feeling will not happen.
Having said that the above example is relevant to other areas affecting affiliate marketing. Making review sites has been a very common method, and usually there are several links to external product web pages. It is merely not practicable, or wanted really, to make a clone of a vendors site or contend with the case of multiple vendor sites. Even so you can design your review site in neutral terms that function to blend well with different sites. It is easy to reduce an uncomfortable problem between designs and colors, and you can have something that is definitely somewhat neutral looking. Of course this does bring a lot of subjectivity into the picture. Generally an effective approach is to be mindful of this and lessen irritating contrasts.
An additional critical area has to do with how you speak to your readers and subscribers if you have them. We rarely see any glaring examples of inconsistently written marketing communications concerning email marketing. However as it applies to email marketing, it seems to be much more prevalent for some marketers to deviate in a large manner from what they typically promote in their emails. This does not appear to be as much of a problem as design clashes, in our somewhat wide experience. But yet, we do notice it at least a few times a week, and so that only suggests there is a lack of awareness of the need to acquire consistency in all of our advertising funnels. Source: Advocare Reviews