Aspen Web Design is a company that is focused on creating practical web designs that emphasize the user experience. With the emerging market of mobile internet users showing steep growth, the company has focused more on mobile web design.
Over the last few years, more and more people across the world have started to connect to the internet via their mobile devices such as tablets and smartphones. With faster mobile internet connections, these devices are replacing the need to browse websites via a PC.
As far as web design is concerned, this trend is one that carries numerous implications. Because screen real estate is very limited on these devices, designs that are intended for PC users may not be as practical or useable.
Also, Aspen Web Design has observed that the viewing habits of mobile internet users are different too. Compared to conventional web browsing habits, mobile internet users who are accessing websites while on the go tend to do so in an entirely different manner.
To cater to this growing market, the company has begun to concentrate on maximizing the use of the available screen real estate while ensuring that its designs is still practical and provide a solid user experience.
"Effectively organizing numerous features and content into a small space is the trick," stated Aspen Web Design founder Ben Kniremen. "It is one thing to fit it all in, but quite another to optimize it so that people accessing it from their smartphones or tablets still find it easy to browse through."
Due to the many different applications that mobile internet users tend to favor, there is no single type of web design that works universally. Each type of website has its own unique set of layouts and requires, and Aspen Web Design takes these into consideration when designing the final website.
All in all, mobile web design is still a very new area, and the last few years alone have seen many different approaches to web design for mobile internet users being used. That particular trend seems set to continue in the near future, and predicting the direction that it will take is close to impossible.
For web design companies such as Aspen Web Design, catering to the user experience of this emerging market will allow its clients websites to attract viewers from outside the conventional demographic of PC internet users.