Precision to high quality, timely delivery and innovative thinking driving market research industry in India
June 21, 2014 (Newswire) - The business world is like a storming ocean and a single wrong decision can throw one off the board. Increasing adoption of making informed business decisions rather relying on the gut feeling has given the required thrust to the market research and consulting business in India. It wasn't that long that the industry was confined to few international players but with the emergence of indigenous market research and advisory companies such as TechSci Research the advisory services have become much more affordable yet more quality cognizant.
According to a recent analysis by Silicon India Magazine, TechSci Research has been ranked amongst top 10 market research companies in India. TechSci Research competed amongst 40 full service market research and consulting companies and have emerged one of the top leaders in the industry. With its precision to high quality and timely delivery the company has maintained 90% client retention. TechSci Research currently focuses on six major industry verticals namely - IT & Electronics, Chemicals, Water, Power, Automotive & Consumer Goods. TechSci Research specializes in market entry strategy, market sizing studies, brand health trackers, competition intelligence, satisfaction and loyalty studies, channel partner research, pre and post advertisement testing studies, concept testing studies, product and brand positioning studies, organizational restructuring and much more. Unlike other research agencies relying on secondary research information the company executes detailed primary surveys with relevant stakeholders along with thorough secondary research of relevant publications to drive uniquely rich evaluation of any given market.
The five-year old company has highly trained team of 58 analysts and consultants in their operational office in Noida, 4 in Canada and 3 in UK sales offices. They have also hired 300 primary researchers across the globe to perform the primary survey in hard to reach locations be it interiors of Brazil, Russia, Europe or Middle East the company has resources to tap more than 70 countries. The inimitable business model of the company adds tremendous value to the customers due to which a lot of big giants prefer to hire young, energetic, innovative and fresh minds from TechSci rather than the traditional advisory companies. The company serves a large base of Fortune 500 clients such as Dow Chemicals, Unilever, Citi Bank, GE, BASF, Fujitsu, Bridgestone, LG, Samsung and Sumitomo Corporation among others legends.
TechSci currently has offices in India, Canada and UK but they have solid plans to expand in emerging markets of Middle East and South East Asian countries. The company also plans to increase its employee strength by over 30% by end of this year.