Slow Economy Makes Traditional Advertising Less Effective
Many companies are finding it difficult to retain their customers through traditional advertising in the aftermath of the Great Recession.
Online, April 26, 2011 (Newswire.com) - Although it has been claimed by many sources that the Recession has ended, many companies and small business owners ranging from the automotive industry to dental marketing associates are still feeling the after-effects of a slow economy in getting customers to purchase their goods and services. The question asked most often among businesses is: what do they need to do to bring their customers back?
Many businesses are finding that traditional advertising is becoming less effective. Have people become too savvy to radio and television marketing campaigns? "It's not that people have become any more or less savvy about traditional advertising," says Helmut Flasch, medical and dental practice management consultant and CEO of Doctor Relations, a medical and dental practice consulting firm based in California's San Fernando Valley.
"Traditional advertising, such as letter-writing campaigns, television and radio spots and billboards now have a less impact on a glutted market, because with today's communications technology, there are too many channels, radio stations and newspapers," says Mr. Flasch.
Mr. Flasch goes on to suggest that the most effective marketing strategy to use in today's current climate is advertising that really isn't advertising. "Endorsements from other people or other businesses are the most beneficial to get your business increased visibility." He cites the previous presidential election as an example of how positive endorsements and word-of-mouth resulted in victory for Barack Obama.
One way to boost visibility for a business such as a local auto repair shop, a vegan restaurant or a dental marketing associate is to participate in community events, which offers many networking opportunities as well as providing one's time or money to a local cause."You have to give before you take by working with your community, especially in a slow economy," says Mr. Flasch.
About Helmut G. Flasch
Helmut Flasch is a dental practice management consultant and author of "Double Your Business and Not Your Troubles."