Extreme Logo Rugs offers important tips for business owners who want to turn their business into a powerful brand. They suggest that personalized rugs are an important visual, tangible element that can make the difference between dull and 'extreme'
December 5, 2012 (Newswire) - An effective business brand building campaign lies mainly in the visual impact a company has upon its prospects and customers. From their entrance to the moment clients exit a company's office, they should have ample exposure to the business' trademarks: logos, designs, specific colors, and other marketing material. Extreme Logo Rugs helps business owners in building their brand by offering personalized door mats with the company's logo and specific traits.
"Business identity is made up of all the visual elements that establish and reinforce your brand", says Dylan Beaver, owner at Extreme Logo Rugs. "Never underestimate the effect visuals have upon your customers" Mr. Beaver adds, " Because they help create a connection between what your company offers and how your company is perceived, giving clients the impression of professionalism and quality services."
Those who invest in their company's image do so because they want to send a message to their clients and their prospects. A business that spends money in promoting itself and in creating a personal identity is perceived differently by people in comparison with a business that only focuses on profits.
"In order to have a profit, you need to first prove to your customers that you deserve it.", comments Mr. Beaver. "Logo mats might not seem like a big deal to you, but they are a very big deal for your customers. Put yourself in their place: when you enter a company whose services you want to use, what are the things that give you the impression of professionalism? It starts with the visuals, and rugs play an important role in establishing a sense of professionalism."
An important part that decides the success of every company is their marketing strategy. The majority of business owners consider trade shows as a vital element for their marketing strategy. However, in order to be successful, each trade show must speak about the company it promotes: from rugs to glasses, each detail must represent the company.
"A trade show rug or a trade show mat can make the difference between your company and your competitors", says Mr. Beaver. "Most business owners go with the traditional red carpet. In my opinion, the red carpet is over utilized. Besides giving the impression of an exclusive event, it offers nothing to guests. But a personalized mat will shout out loud: Yes! You are at our company's event! Welcome!"
Marketing materials such as a personalized door mat are vital aspects every company should consider when designing their marketing strategy. Those interested in offering their clients a personalized entrance can visit http://www.extremelogorugs.com/.