Its "Wear it With" feature allows customers to achieve the perfect look
February 8, 2014 (Newswire) - Basico Miami, The trendy South Beach boutique voted last year's Best Men's Clothing Store by Miami New Times, announces the launch of its new website www.shopbasico.com. Giving customers all over the nation a real taste of Miami with fun, vibrant fashion is one of the perks of the site. By extending personal styling advice through a unique website feature, owner and stylist Francesco Cianci provides online shoppers with the ultimate shopping experience.
"The purpose of the "Wear it with" feature is to guide customers once they've identified a piece they like, by assisting them in achieving a complete look that incorporates that item," says Cianci, who has been styling tourist walk-ins and loyal clients for nearly 15 years. Cianci's personal suggestions will appear when a customer selects an item, quickly turning the right piece into the perfect look.
The launch of the website is part of the storeowner's effort to offer his customers and men all around the nation access to this island of style, where quality, character and variety rules. The website currently carries approximately 21 hot menswear brands, such as: Sundek, Psycho Bunny, Moods of Norway, Frescobol Carioca and Italia Independent, all carefully curated by Francesco Cianci himself. And many more brands to come.
"Being in the heart of South Beach means that many of my customers are tourists and so, many do not live here," adds Cianci. "I want to offer them the ability to continue to find unique pieces once they're home and to be able to share our site with their friends and family."
Other website functions include product interaction with social sharing, versatility in searching for specific items and ease in shopping specifically by brand, style or items on sale. ShopBasico.com's blog has been integrated in the website, allowing customers to easily review blog content and shop. Connect with ShopBasico.com on Facebook, Twitter and Instagram.
About Basico Miami
Basico Miami is a Miami Beach menswear boutique that opened its doors in February of 2000 originally under the name of Lina Cantillo, selling primarily the Lina Cantillo brand- one of the leading designers in South America. Over the years, the product mix has expanded to include not only international brands, but also leading brands from the U.S.