Self Publishing Coach Hosts Its First Ever Christmas Book Sale has over 60 books registered for its first ever Christmas Book Sale. The sale runs December 13th through the 15th and offers readers up to $200 in savings on books, plus the chance to win a $25 Amazon gift card.

Founded by author and book marketing expert Shelley Hitz, is a website that offers authors both free and paid information that they need to successfully publish and market their books on a shoestring budget. With the goal of helping these authors successfully market their books, the staff of has organized its first ever Christmas Book Sale.

Authors from various genre's have agreed to offer their books for free or reduced price during the days of the sale, December 13th through the 15th, 2012, and will be giving one lucky reader a free $25 Amazon gift card that they can use to get even more books for themselves or to give as gifts this holiday season.

Bestselling authors Janet Perez Eckles, Staci Stallings, and Heather Bixler are just a few of the names that readers will see on the books that are included in this sale. The books range from romance novels, to business strategy and are from both self published and traditionally published authors.

Shelley's assistant, Heather Hart, who is also a book marketing expert is heading up this sales event. When asked about the sale, here's what Mrs. Hart had to say:
"We offer a ton of resources on our website that help authors get their books published and teach them about book marketing. But we didn't really have any way to help them market their books. Both Shelley and I are passionate about helping other authors, and this sale is our way of taking that help a step further."

Heather Hart has been helping other authors since 2009, and became part of the Self Publishing Coach staff in the fall of 2010. Readers can access more information about the book sale on the sales page at: