Retailer Bee.com Today Announced The Successful Launch Of Their New Website

Online, June 11, 2012 (Newswire.com) - Bee.com, a retailer with a website, announced today they had successfully launched their new website.

Online retailers are constantly competing with each other to have the most customers. As there are now a wide range of places for customers to visit and compare prices prior to a purchase, it is usually the cheapest retailer that wins.

This however, is not all that decides whether a customer makes a purchase for a product or not. The design of a website is crucial if the design is poor then customers will leave the site immediately and not even bother to look at prices.

Bee.com has been redesigned with a whole new navigation, functionality and colour scheme to keep it appealing to customers but with a fresh new look. Presenting a new look to customers is important to keep the brand fresh and also remind customers of the brand behind the website, as that identity can get lost in amongst the shopping aspect of an online retailer.

The new website was launched with no problems and is now providing to current and new customers with a better online presence. The brand of Bee.com has also been enhanced through the new website, and now appeals to a more mature audience that is better suited to the fast paced pre-owned purchase world.

Under its new brand Bee.com is promoting its pre-loved goods over the brand new ones that are on offer, simply due to the fact that they are what customers are looking for. When comparing prices online many look to purchase a used good as it will be cheaper than the brand new one. Bee.com now shows these pre-loved prices over the new prices in order to give customers a reason to shop with them and be intrigued when they consider what else they can purchase for less.

Bee.com is an online retailer of games, CD's DVD's, music and many other products. Their wide range has been increased with the addition of their pre-loved stock, which is obviously more appealing to online shoppers than brand new items.