Pride Family Brands, current three-time winner of the Manufacturer of the Year for Luxury Aluminum Casual Furnishings, announces the expansion of its co-sponsored consumer advertising campaign.
The marketing program, launched in 2013 to promote the Castelle brand and assist retail partners in regional promotion, will include markets nationwide in 2014. Pride Family Brands will continue to use Luxe Magazine, which was utilized in the initial launch of the program, as well as other national consumer publications.
"The success of the 2013 launch of the co-sponsored consumer advertising campaign has led us to an expansion of the program to include more retail partners, more regions of the country and additional media vehicles," said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. "Building the Castelle brand within the consumer marketplace is a company focus that we see as a winning proposition for everyone. On the retail level, the opportunity of shared advertising expense allows the retailers to gain greater exposure that would not have been possible individually."
The 2014 campaign will again include Spring and Summer editions of publications with full page advertisements running regionally in high-end shelter publications. Participating markets are planned nationwide. The 2014 campaign will be entitled "The Art and Soul of Luxury" and will focus on images and messages of luxury products that are a part of the Castelle brand. Each participating retailer's full location and contact information will be included.
"Each season we explore additional ways to enhance our support and partnering efforts with our dealer network," Lowsky said. "This program has delivered results and we look for even greater opportunities to build upon this in the future."
For more information about Pride Family Brands' consumer advertising program or their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 855.612.9800.