Triple Threat Marketing on the Importance of Company Culture

Lexington, Kentucky, June 28, 2015 (Newswire.com) - “You can tell a lot about a company simply by how its team members interact with each other,” said Trey, Triple Threat Marketing’s director of operations. “A company’s culture foreshadows the experience you can expect, whether you’re a prospective customer or team member.”

Trey described how the Triple Threat Marketing culture has been carefully nurtured since the company’s inception. “We have always believed that to be effective, we need to empower our team members to succeed,” he said. “This means providing them with sufficient resources and trusting them to do a good job. When people know that you have confidence in their abilities, they’re motivated to work hard in order to not let you down. The more you develop that trust, the more likely you are to build a lasting business.”

"New associates are immersed in an intense training program," he said. "It doesn't end there, though. We often have team sessions in which we share best practices and identify new techniques to master."

Trey, Director of Operations

Triple Threat Marketing’s Leader Discusses Building a Positive Team-Based Culture

As Trey noted, building a positive team-based culture is an ongoing effort. “You can’t simply state that a firm’s culture is healthy,” he said. “You have to cultivate it, like a fruit tree,” he explained. “You have to make sure there’s a sound foundation. You have to fertilize it and water it regularly. The more quality you put into your efforts, the more fruit the tree will yield. It’s an iterative process.”

Trey said that in order to properly nurture Triple Threat Marketing’s culture, the managers rely on continual training efforts and team-bonding events. “New associates are immersed in an intense training program,” he said. “It doesn’t end there, though. We often have team sessions in which we share best practices and identify new techniques to master.”

From a team-bonding perspective, Trey described the fun activities in which the group frequently engages. “We like to mix it up,” he said. “Sometimes we’ll do something fun, like go bowling. Other times, we go on retreats. We also actively seek volunteer opportunities in which we can give back to our communities. Not only does that make us feel good, but we’re always stronger as a team for our efforts.”

“If there’s one thing we want people to remember about Triple Threat Marketing, it’s that we’re always here for each other,” Trey concluded. “We’ve cultivated a culture that reflects who we are as people, and our continued growth shows that we’re succeeding in this regard.” 

About Triple Threat Marketing

Triple Threat Marketing specializes in event-based marketing campaigns that deliver superior results compared to traditional, indirect channels. By working directly with consumers, we are able to build a personal rapport between our clients and their customers. Our highly-interactive approach has delivered results time and time again for clients ranging from start-ups to Fortune 500 companies. Triple Threat Marketing enables brands to develop loyalty and trust with consumers leading to high return on investment. Find out more about how Triple Threating helps their clients expand and grow by visiting www.Triplethreat-marketing.com.