The Kyle David Group Releases Fourth Whitepaper in Higher Ed Web Authority Series

Emerging Trend: Video Interviews and Essays for College Applicants Encourages College Administrators to Use Video Technology to Get to Know Applicants.

With top-tier academic institutions like Yale, NYU and Northwestern incorporating mandatory video essay questions into their online applications, video technology is poised to make an important impact on the college admissions process. The fourth installment from The Kyle David Group’s Higher Ed Web Authority Series discusses the powerful medium and shares important considerations for conservative college administrators who are still on the fence.

“There is a tremendous cost-saving component for both colleges and prospective students that comes with incorporating video technology into the admissions process,” says Kyle David, CEO of The Kyle David Group. “Using video to connect face-to-face helps students and schools save time and money that would otherwise be spent on costly travel.”

There is a tremendous cost-saving component for both colleges and prospective students that comes with incorporating video technology into the admissions process.

Kyle David, CEO

With the popularity of YouTube, Skype and Google Talk, many young prospective applicants are growing up using video technologies to post personal videos and connect with friends and family in other locations.

“Not only are students actively using visual platforms,” says David. “They are increasingly more proficient at generating video segments of themselves making this a smart way for colleges and universities to get to know them on their terms. 

Emerging Trend: Video Interviews and Essays for College Applicants is the fourth whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:

  • Ten Things Every College Website Should Have
  • Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions
  • SEO for Colleges and Universities
  • Getting Control of Your College’s Web Plan in Five Easy Steps

The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school’s website. Enrollment is free at www.kyledavidgroup.com/who-we-serve/higher-education