The Austin Focus Sets Goals on Continuing to Give Back to the Community

At The Austin Focus, the director of operations discussed how philanthropy is part of the company's overall objectives and how important it is to give back to the community.

Kati, The Austin Focus’ director of operations, explained that she is a firm believer that when you give, you receive more in return. “It’s not just the organization with which you’re sharing your time and talent that benefits,” she said. “When we give back, we enrich our own lives in so many ways. You feel better about yourself overall. This feeling flows into so many areas of your life.”

Kati noted that this feeling is magnified when giving back is a concerted team effort. “As a company, we use the opportunity to give back in order to help strengthen our team,” she stated. “You have to move past established silos and hierarchies when you’re working together to serve a charity. This allows you to gain new perspectives about each other that promotes better office relationships.”

"When we give back, we enrich our own lives in so many ways. You feel better about yourself overall. This feeling flows into so many areas of your life."

Kati, Director of Operations

The Austin Focus team actively seeks opportunities to give back to their region. “We discuss as a group what causes are near and dear to our hearts,” Kati shared. “Kids, animals, ending poverty, helping the disabled, and supporting the arts are all frequently suggested causes. Once we’ve settled on that, we research charitable organizations that support those causes in order to see what their needs are, as well as to confirm if they share our company’s values and practice integrity. After all, you do not want to lend your business name to an organization does not engage in ethical practices.”

The Austin Focus Managers Describe Practicing Goal Setting While Giving Back

As Kati mentioned, the opportunity to give back to the community serves a dual purpose of helping others while training the team. “One of the ways in which we help team members gain leadership skills is to allow them to organize the giving back activity,” she said. “This includes setting goals. After we’ve selected the charity that we’ll be supporting, we need to decide how we’re going to aid them. This could be a fundraising drive, collecting necessities, or volunteering for a pre-determined number of hours.”

“When we have determined the activity we would like to support, the next step is to set a goal,” Kati continued. “This target has to be reasonably attainable, yet challenging enough to make it interesting. Next, we set a plan to track and communicate our progress. Whoever is at the helm of this project is tasked with continuing to motivate others to reach our stated objectives. We always celebrate when our deliverables are met.”

“There are so many benefits to giving back,” Kati concluded. “I’m proud that our team at The Austin Focus is committed to helping the brands that we represent succeed, and also to assisting our community’s non-profit organizations. When these people prosper, our region is able to thrive.”

About Austin Focus

The Austin Focus is a results-oriented provider of dynamic promotional campaigns designed for the modern marketplace. Their team of branding specialists is equipped with all the skills and knowledge necessary to reach targeted customers and build lasting brand loyalty. Through customized advertising campaigns backed by in-depth market research, The Austin Focus. forges mutually beneficial relationships between companies and the public. These relationships result in boosted profitability and enhanced market presence for the firm’s diverse clients. The Austin Focus looks forward to a bright future as a dynamic and innovative leader in the marketing and consulting services industry.