SAS-DFW Changing the Face of Volunteering With Millennials

DALLAS, TX - The director of operations at SAS-DFW discussed how the firm's volunteer activity attracts millennial consumers. He also shared some of the benefits of giving back to the community.

Young Americans are more serious about giving back than their parents ever were. The leaders at SAS-DFW know their efforts to support the community are important when appealing to millennials. Jon, the firm’s director of operations, said, “We understand that young people want to give their business to companies that share their passion for service. Our giveback pursuits bring our people closer while boosting our public image at the same time. That makes us more attractive to millennials.”

According to census data compiled by the Corporation for National and Community Service, volunteering is on the rise. In 2013, 20% of adults under 30 lent their time and energies to volunteer causes. That’s up from 14% in 1989, and it tells Jon that it’s crucial for SAS-DFW to continue pursuing giveback events. As he put it, “I want our company to remain a leading light in the industry. As millennials continue to advance in their careers and start families, I want them to look at SAS-DFW as a progressive firm that shares their values.”

"We love connecting with members of the community through our volunteer efforts. That includes businesspeople of all types."

SAS-DFW’s Director of Operations Outlines the Professional Benefits of Volunteering

There are great personal benefits that come along with supporting the community. The rewarding feeling that people get when they devote their energies to worthy causes is impossible to get in any other way. At SAS-DFW, the leadership team recognizes these advantages to giving back. Jon added, “We always enjoy taking part in charitable efforts, and it’s definitely a satisfying feeling to know we’ve helped people in need. However, there are also some real professional benefits to giving back, and we don’t ignore them.”

Volunteering provides a range of networking opportunities. The SAS-DFW team makes new connections through every giveback event. “You never know when a new contact is going to come back to you with an exciting opportunity,” added the director. “We love connecting with members of the community through our volunteer efforts. That includes businesspeople of all types.”

Consumers also form links between companies and volunteer work. Jon commented, “It’s obviously a good thing if consumers think of your philanthropy every time they see your company’s name. We don’t give back solely for good press, but it doesn’t hurt to be known as a firm with a strong moral compass.”

About SAS

SAS is a new experiential marketing firm in Dallas, Texas. Established on the belief that a personal approach to advertising is more effective than conventional indirect models such as television or billboards, SAS has already signed several prestigious clients based on its chosen techniques. The leadership of the firm will be providing intensive training to all new marketing specialists to ensure a rapid deployment of all new campaigns that aim to drive growth for brands seeking to break into new markets.