Pro Athletes Require Different Type of 'Family Planning' Provided by Luxury Concierge Services
Professional athletes used to take 'regular' jobs in the off-season in order to make ends meet. Not any more! The average salary of a professional athlete in 2014 was $4.9 million. As more athletes juggle the perks and pitfalls of celebrity, they are relying on personal concierges to play a key role in maintaining their personal brand.
Miami, FL, August 20, 2015 (Newswire.com) - Professional athletes used to take ‘regular’ jobs in the off-season in order to make ends meet. Not any more! The average NBA salary in 2014 was $4.9 million with even the lowliest bench-warmer earning $490,810. MLB players earn $3.82 million on average followed by $2.58 million in the NHL and $2 million in the NFL. As more athletes juggle the perks and pitfalls of celebrity, they are relying on personal concierges like Victoria Shorten to play a key role in maintaining their personal brand.
Unlike personal assistants who may handle daily chores, the service run by Shorten, called One Lifestyles, performs those functions and value-added multiple services including customized travel planning, priority reservations and ticketing, even healthcare options locally and around the globe. As pro athletes travel constantly during their season and often leave their families behind, services like Shorten’s are a modern necessity to synchronize calendars and lives of family members and friends often separated by geography and time.
"Athletes have specific requirements that we accommodate," says Shorten. "Travel plans must be coordinated among several family members with extensive domestic services for multiple locations and homes. Often there are added levels of security and privacy that must be layered into all arrangements." If a trade is involved, Shorten says that immediate action is necessary to set up her client in a new city in as short as one day's time.
Victoria Shorten, CEO of One Lifestyles
“Athletes have specific requirements that we accommodate,” says Shorten. “Travel plans must be coordinated among several family members with extensive domestic services for multiple locations and homes. Often there are added levels of security and privacy that must be layered into all arrangements.” If a trade is involved, Shorten says that immediate action is necessary to set up her client in a new city in as short as one day’s time.
Lifestyle concierges at these exclusive services become an extension of the client’s personal network. Developing trust is a key component of their work, anticipating their clients’ needs and handling tasks big and small to exact requirements. What does it cost for this level of wish-fulfillment? Firms like One Lifestyles charge around $5k annually for access to a personal lifestyle manager in one territory to around $10k for a global plan, with an add-on to include all family members.
ONE Lifestyle delivers high quality, highly tailored concierge services to discerning clients (individuals and corporate companies) around the world. Founded by Victoria Shorten, the company has an unrivalled reputation, consistently surpassing client expectations with their discretion, superior personal service and ability to provide value for clients even at the highest levels of luxury and exclusivity.