Presenting Swaha - an Amalgamation of Minimalistic Romantic Luxe Wear

Launched in 2014 by designers Jewel & Shweta, Swaha is a representation of traditional sensibility with a contemporary look. Indian Hanger introduces their unique palette of classic Indian wear in a distinct modern setting.

Swaha is a goddess, and the wife of Agni. Swaha in Hinduism & Buddhism is a denouncement indicating the end of the mantra. It is said that the gods to whom offerings are being made through yagna refuse the offerings unless the word 'swaha' is uttered during the sacrifice. Literally, it means "well said". Whenever fire sacrifices are made, swaha is chanted.

The label Swaha strikes a beautiful balance between elegant and opulent. Silhouettes radiate ease with full skirts, floor length anarkalis and lehengas of airy volume that are refined by drawn-in waists embellished with innovative surface textures.

About the company: Indian Hanger is an online platform for customized Indian wear for Women and Men. We also feature statement pieces of fashion jewelry. We provide a unique shopping experience as each product can be made-to-order for our customers. The platform showcases talented Indian designers who create each piece based on the newest trends and colors for each season, much like a piece of art. Indian Hanger caters to a global and chic audience looking to don statement pieces for weddings and special occasions.

Ankita Nagar

The outfits showcase a creative use of delicate sequin fabric, pure chiffon or soft net. They have used attractive and vibrant colours that are guaranteed to catch your eye. The apple blossom, calypso coral, biscay green and lemon zest outfits are happy and refreshing, making them easy to wear for Mehendi and Sangeet functions. Our strongest recommendation from this collection is the Romantic Coral Anarkali. It is embellished with intricate net flower embroidery and bow detailing with a delicate pearl embroidered dupatta, making it a one of a kind piece.

Indian Hanger is extremely proud to collaborate with Swaha, to bring you clothes that speak a thousand words! Check out the collection at http://www.indianhanger.com/collections/swaha

About Fashion Focused Design House Pvt Ltd

Launched in 2014 by designers Jewel & Shweta, Swaha is a representation of traditional sensibility with a contemporary look. Indian Hanger introduces their unique palette of classic Indian wear in a distinct modern setting.

Fashion Focused Design House Pvt Ltd
1st Floor, Army & Navy Building, M.G Road, Fort, Mumbai
Mumbai, Maharashtra
400001