Powertec Acquires the Brand of Muscle Dynamics, including Maxicam
Powertec, a leader in Plate-Loaded Home Gyms, acquired most of the intellectual property of Muscle Dynamics, including, but not limited to, the Maxicam & Muscle Dynamics brands & designs of the Dynamax line from Oscar Leon, President & CEO of Muscle Dynamics, for an undisclosed sum.
Long Beach, United States - California, June 18, 2015 (Newswire.com) - Powertec, a leader in Plate-Loaded Homegyms, acquired most of the intellectual property of Muscle Dynamics, including, but not limited to, the Maxicam & Muscle Dynamics brands & designs of the Dynamax line from Oscar Leon, President & CEO of Muscle Dynamics, for an undisclosed sum.
Muscle Dynamics was started in 1971 to build anatomically correct fitness machines that would last a lifetime of use. For almost 45 years, the Maxicam branded machines have been used in hard-core gyms such as Gold's Gym & World Gym to mainstream gyms like Bally Total Fitness & 24 Hour Fitness.
"We have long been interested in solidifying our position in specialty gyms as we have in specialty retail. This acquisition allows us to take the ergonomic designs of Maxicam & integrate it into our ability to manufacture high quality products at a price point that will be interesting to the specialty local gyms competing against the larger big box membership chains."
Wayne Lee, Powertec President
The acquisition will solidify Powertec's presence in the light commercial & specialty gym marketplace. Powertec's President, Wayne Lee, said, "We have long been interested in solidifying our position in specialty gyms as we have in specialty retail. This acquisition allows us to take the ergonomic designs of Maxicam & integrate it into our ability to manufacture high quality products at a price point that will be interesting to the specialty local gyms competing against the larger big box membership chains."
Powertec (www.PowertecFitness.com) is the pioneer & leader in the area of strength equipment. Since 1997, Powertec has increased its global presence with operations in the United States, Europe, & Asia while committed to the mission of creating stronger lives. Headquartered in southern California, Powertec produces a full line of strength equipment for home & light commercial purposes. The brand is highly sought after by the educated buyer looking for weight capacity maximization without sacrificing safety, customization of their home gyms through extensive accessory modularization, & commercial gym quality at home gym prices.
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