Paydunk and Bluefin Payment Systems Partner for Mobile Ecommerce Security and Integrated Payments
Paydunk and Bluefin have partnered to offer an all-in one mobile security and integrated Ecommerce payment solution. Through the partnership, Paydunk will provide integrated payment processing to clients through Bluefin's PayConex payment gateway.
Pine Brook, New Jersey, April 21, 2015 (Newswire.com) - Paydunk, innovators of a new mobile app that enables a faster, simpler and more secure checkout process via mobile phones, and Bluefin Payment Systems, the leading provider of secure payment technology for independent software vendors (ISVs), enterprises, financial institutions, and small-to-medium-sized businesses, have partnered to offer an all-in one mobile security and integrated Ecommerce payment solution.
Paydunk has pioneered a mobile app that brings the simplicity of POS transactions to mobile checkout by allowing consumers to enable online payment via the Paydunk button at checkout, entering a PIN, and confirming the transaction. Bluefin specializes in security solutions for both retail point of sale transactions with their PCI-validated point to point encryption (P2PE) products and for Ecommerce and online transactions through their secure PayConex payment gateway, which features Tokenization and Transparent Redirect technologies.
More and more people are using smart phones and tablets to browse and shop online each year. Unfortunately most websites are not optimized for these devices and a tedious payment process often causes checkout abandonment
Robert McHugh, Co-Founder
“More and more people are using smart phones and tablets to browse and shop online each year. Unfortunately most websites are not optimized for these devices and a tedious payment process often causes checkout abandonment,” said Robert McHugh, co-founder of Paydunk. “Paydunk solves this problem by passing the users encrypted payment information right from their smartphone to the payment processor or gateway. The whole checkout process can be completed in as little as six simple touches. No logins, no QWERTY keyboard and no sharing of any personal or financial information are required.”
Through the partnership, Paydunk will provide integrated payment processing to clients through Bluefin’s PayConex payment gateway. The partnership will utilize both Paydunk’s encryption and decryption security features for online transactions and Bluefin’s secure Ecommerce payment processing – providing a highly secure process to help reduce PCI-DSS compliance scope.
“Studies show that mobile payment cart abandonment can be as high as 98% as a result of browsing capability issues, security concerns, accessibility and clunky payment methods. Paydunk has created a mobile app that alleviates these issues – with security and simplicity at the forefront,” stated Julie Counterman, Chief of Integrated Payments, Bluefin. “As a Participating Organization of the PCI SSC and the first North American based company to receive PCI validation for a P2PE solution, Bluefin is dedicated to providing the highest level of security for all transactions. We are excited to compliment Paydunk’s mobile app with our proprietary PayConex integrated ecommerce payment platform and industry-leading security suite.”
Paydunk will be unveiling their new solution at this week’s New York Tech Day while Bluefin Chief Innovation Officer, Ruston Miles, will be speaking on April 24th at the ETA Payments Security Day panel on The Future of Payment Security in the U.S.
About Paydunk
Paydunk, LLC is a New Jersey based company that was formed in September 2014. Co-founders Mike Marenick and Robert McHugh created the Paydunk mobile app with the idea of making online checkout a simple, familiar and secure process. Paydunk can help retailers of all sizes reduce checkout abandonment and increase customer satisfaction by providing a fast and easy payment method. For more information please visit www.paydunk.com or email info@paydunk.com.
About Bluefin Payment Systems
Bluefin Payment Systems is the leading provider of secure payment technology for independent software vendors (ISVs), enterprises, financial institutions and small-medium sized businesses worldwide. Bluefin’s proprietary PayConex platform features PCI-validated Point-to-Point Encryption (P2PE), the QuickSwipe mobile POS system, tokenization, transparent redirect and more. Bluefin is a Participating Organization of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in New York, Chicago and Tulsa. For more information please visit http://www.bluefin.com/.
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PRESS CONTACT
Mike Marenick
Paydunk, LLC
973-797-9449
info@paydunk.com
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