Micromax Launches Canvas Sliver 5

India, July 31, 2015 (Newswire.com) - Micromax launches World’s Slimmest phone Canvas Sliver 5!

- End to End 5.1mm thin & weighs a mere 97 grams

Designed for the generation of smartphones, Canvas Sliver 5 is expected to be highly liked and appreciated by the people.

-Each element is meticulously crafted to deliver the slimmest design

- Comes with a 7-day door step service policy

- Announces a high impact marketing campaign with Hugh Jackman

New Delhi, June 18, 2015: Bringing yet another first for today’s discerning Indian consumer, Micromax Informatics Ltd., world’s 10th largest mobile phone vendor, today announced the launch of its latest flagship smartphone– the Canvas Sliver 5. With a thickness of 5.1mm (end to end) and weighing a mere 97 grams, the Canvas Sliver 5 is the world’s slimmest and lightest 4G smartphone.

Crafted exquisitely in a distinct metallic frame which is made from aircraft grade aluminum, the smartphone is a perfect confluence of design and substance. Each element of the device is meticulously designed and adorned to make it the slimmest smartphone and a stunning looking device. Powered with Dirac HD sound and NXP Smart Power Amplifier, music aficionados can enjoy louder sound, deeper bass and room-filling deep sound.

The company also recreated the Hugh Jackman aura with the announcement of their next television commercial. The association comes as an extension of Micromax’s partnership with the Hollywood star for the Canvas Series, taking ahead the promise of ‘Nothing like Anything’ experiences.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics Pvt. Ltd. said, “At Micromax, we have been consistently working on the design language of our devices to align them with the evolving needs of new-age consumers, and addressing them before anyone else in the eco-system. The Canvas Sliver 5 is a testimony to this vision, bringing together the elements of unmatched design, style and performance in one device as a result of diligent efforts of our R&D team to find the perfect balance. Our association with Hugh Jackman for the smartphone truly embodies the aspirational and fearless persona of the brand Micromax.”

 He also added, “We are also strengthening our promise of offering great service to millions of Micromax consumers across the country. With Canvas Sliver 5, we are introducing a new challenge for ourselves to build on our commitment for service excellence by offering a 7 day doorstep service policy.”

It is not just about the slim design; performance is also not compromised in the new Canvas Sliver 5. With a 4.8-inch AMOLED HD Screen, the display provides a 16.7 million color depth catching every color in its brilliant and spectacular form. Power packed with a 1.2 Ghz Qualcomm® Snapdragon™ Quad Core processor and a 2GB DDR3 RAM, the smartphone ensures efficient multitasking. The smartphone comes with a 16GB ROM to enable the users to store their favorite pictures, videos, documents and more. An evenly placed 8MP AF rear camera with SONY IMX219 sensor, 4P Largan Lens and Blue Glass Filter enables users to shoot high quality images while the 5MP FF front camera incorporates intelligent beauty mode for clicking perfect selfies with great ease.

Running on the latest Android Lollipop 5.0, the users can avail great benefits like optimized battery usage, improved application performance, refreshed notification system etc. High power consumption has always been a problem for ultra slim phones but the Canvas Sliver 5 comes with a 2000 mAH high density Lithium Polymer battery and an intelligently optimized User Interface, which automatically enables 30% power saving for long lasting battery life.

With the best buy price of Rs 17,999/-, the Canvas Sliver 5 comes with a free 4G SIM and double data offer from Airtel which doubles the 4G data amount for any consumer activating the 4G SIM. The device will be available from end of June 2015 across India.

For more information, please visit www.micromaxinfo.com

You can also connect with us at – f - Micromax or @Micromax_Mobile 

About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world ( Gartner Q1 2015). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

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