Lateral Value Consulting, Launching Industrial Marketing Solutions for SMEs
The promoters of the startup are committed towards helping industrial and engineering companies in building and executing an effective B2B marketing and communication strategy.
Mumbai, April 27, 2015 (Newswire.com) - Lateral Value Consulting (LVC) is a new venture in industrial and engineering domain, launched in January 2015 to serve the SME market and help them unlock their market value through effective marketing and PR strategies.
The promoters of the startup are committed towards helping industrial and engineering companies in building and executing an effective B2B marketing and communication strategy. The services can provide a platform to the clients for achieving major milestones such as launching new products, attracting new customers with the existing products, increasing share of business in the existing customers, etc.
A bunch of B2B professionals venture out to assist small and medium enterprises (SME) with marketing and PR solutions.
Rahul Singh, Promoter
The promoters believe that they are different from regular PR and consumer marketing firms in terms of their target market, which is purely industrial segment, their pricing, suiting to the budget of small & medium enterprises, and their ability to blend innovative sales & marketing best practices with the industry understanding. Boasting of a team of seasoned professionals, the startup is driven by a team of very young and energetic management professionals.
Having set-up the base in commercial capital of the country, Mumbai, Lateral Value Consulting (LVC) is focused to reach out to the target clients on one-to-one basis and build a long term association with them to become their growth partner. LVC’s core values lie in its firm belief that an organization can only benefit from its strong product offering and business legacy, when it is able to communicate with its customers and other stakeholders powerfully and ensures regular visibility in the market.
SMEs can get benefited out of the venture by enhancing their market presence and achieve a preferred status across the value chain, which in turn can strengthen their position in the market against the competitors. Amidst volatile economic conditions, escalating price pressure, and stiff competition, an effective marketing strategy becomes paramount in reaching out to the Total Addressable Market (TAM) and providing sustainability to the business.
LVC’s industry expertise allow it to offer services across a range of key industrial segments such as manufacturing, automotive, energy & power, telecom, data centers, etc. It has built its capability to offer marketing & PR solutions to the engineering component vendors, dealers & distributors, OEMs, and other value chain members in the above mentioned industries.
About Lateral Value Consulting:
A startup in the industrial and engineering domain floated by a group of professionals who have hands-on experience in sectors that includes energy & power, manufacturing, research & consulting in B2B domain, and others. LVC is all set to carve out a niche in the market under the supervision of its advisory board that comprises of a bunch of seasoned professionals, each having more than 30 years of industry experience in various functions such as sales & marketing, purchase, supply chain, etc.