Is Pre-order Sales Success of Retailers Affordable Furniture Range a Sign of Change for Entry Level Goods?

Leading UK based online office furniture retailer has today announced great success with it's pre-order sales of a new entry level range of desking and storage products that have been launched in to the UK market to enable startups and SMEs to kit out their offices on a budget, without compromise to quality. But what does this mean for the competition that have the same price, without standards?

With the launch of their new cheap office furniture range, known as Workology, Kit Out My Office have had, what has been said to be an outstanding start to their pre-order sales. Head of Ecommerce, John S Cothill said that, "We're over the moon with our new baby [Workology office furniture range] and with less than 24 hours in, we've already surpassed pre-order sales expectations" [ref].

Does the early sales success of pre-orders show a sign of change ahead for Kit Out My Office's competition? A spokesperson of Kit Out My Office seems to think so, "As a business owner, we've all been there - in the early stages of the life cycle of the business with no income, a keen budget has to be kept to, to ensure future success. That, in a nutshell, is why companies are really taking to our new range.

We're over the moon with our new baby [Workology office furniture range] and with less than 24 hours in, we've already surpassed pre-order sales expectations

John S Cothill, Head of Ecommerce

"As shown in the current market, cheap (sub £100) desks sell in huge quantities online - in particular to cheap Chinese imports. However, where we stand differently is while we match the same pricing as cheap Chinese counterparts, our build quality standards are far more superior".

Currently in pre-order state with first deliveries commencing Tuesday 21st April, the entire Workology can be found and purchased online via Kit Out My Office's official website or via Amazon UK.

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