Increase Leads, Sales & Profits with Localized Online Marketing
This interactive workshop is about using free or low-cost online marketing tools to promote your business to a local, geographically-targeted audience.
Albuquerque, NM, March 17, 2015 (Newswire.com) - Local author and social media consultant Jan Zimmerman will present an interactive workshop about using online tools to reach local markets on Saturday, March 28, 2015, from 9 am – noon. Sponsored by Albuquerque SCORE, the presentation will be held at Office Alternatives Training Room, 4801 Lang Ave. NE, Albuquerque, NM 87109. The cost for attendance is $39. Attendees can register at bitly.com/scoreworkshop .
The workshop, which will include an interactive marketing exercise, will describe how businesses can reach geographically-targeted markets on the internet, whether the market is as small as a neighborhood or zip code or as large as a multi-state region. Strategies discussed will include optimizing websites by location; getting found in desktop and mobile search; integrating local social media; using a mobile presence effectively; and estimating local online advertising costs. Local marketing works whether you are a massage therapist or locksmith, or own a yogurt shop or boutique clothing store.
Jan Zimmerman, the author of seven Dummies books about web marketing and social media, owns Watermelon Mountain Web Marketing (www.watermelonweb.com) in Albuquerque. Her company has provided strategic online and social media marketing to organizations of all types and sizes since 1998.
Albuquerque SCORE is a 501c3 organization affiliated with the Small Business Administration. In addition to workshops (www.abqscore.org/workshops), SCORE offers free business advice and executive mentoring for both start-up and in-business entrepreneurs. Its services cover key business areas from business planning, marketing, and sales to management, human resources, bookkeeping, lender referrals, e-commerce, and more.