FocusFrame.in - Luxury Interiors Made Easy

india, February 23, 2015 (Newswire.com) - Home Owners have typically faced problems with finding furniture and interiors solutions in a highly fragmented and unorganized sector. While independent furniture showrooms have mushroomed across all the major metros and furniture shopping online has been on the up rise, there is still a lack of solutions providers who can complete a turnkey job for a consumer. 

It is this stark gap in the market that FocusFrame.in aims to capture. FocusFrame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors and furniture requirements of today’s urban home owner by providing them access to international designs, quality furniture with warranties and execution with an assembly-line type of efficiency.

FocusFrame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors and furniture requirements of today's urban home owner.

shashank b, VP - Technology & Marketing

 The shell apartments or villas provided by most top builders are of international designs with good-quality execution. However, when the well-designed and executed shell apartment is handed over to a consumer, he is then dependent largely on a highly fragmented and unorganized sector of carpenters, contractors and interior designers for the final finishes and fit-outs in his home. Even though there are multiple furniture brands offline and online, they still largely cater to single-item purchases and do not have comprehensive solutions for a complete interiors package which includes a Kitchen, False Ceiling, Wardrobes, TV Unit, Lighting etc – items that a new home owner needs before moving in to his home.

 While there are a large number of independent local interior designers who can do that for you, there aren’t many nation-wide brands for residential interiors that consumers can trust their expensive homes with. Today’s consumer is well travelled and exposed to international designs and wants to see those tastes reflected in his home. FocusFrame differentiates itself by providing fully imported European furniture solutions for their clients that are delivered like clock-work with a turn-around time of 30 days per home from design to final installation.

Is FocusFrame not worried about the slate of online furniture brands ?  Sanjna Rao, CEO of Focus Frame feels that while there is a large market for furniture online it is unlikely that a consumer who needs a complete package will invest 7-10 lakhs without touching and feeling the goods for such a large investment. Moreover, online portals cannot take care of your wooden flooring or false ceiling installations. “Our average order is 8 lakhs for apartments and 20 lakhs for villas. The near term goal is to reduce the turnaround time to 15 days and execute 250 homes every month. The tie-ups with large manufacturers in Europe and our in-house design software that directly feeds our designs into the production queue will enable us to reach that goal very soon ”

The Company currently has its offices in Mumbai, Bangalore and Hyderabad and plans to expand to other metros soon. They can be contacted on sales@focusframe.in or via their website www.focusframe.in