Dubai Shopping Festival: A Brand for All Ages
Dubai Shopping Festival has become an iconic brand for shopping and entertainment
Dubai, UAE, July 17, 2015 (Newswire.com) - Dubai Shopping Festival (DSF), the one-month long shopping extravaganza established in 1995, has proven itself as an international brand, promoting Dubai as the ultimate destination for leisure, entertainment, shopping and tourism.
Dubai has been ranked high in branding index by global consultancies like Brand Finance and FutureBrand with its homegrown brands valued at approximately $200 billion. Dubai Shopping Festival has joined the ranks of other successful brands like Emirates, Emaar, Emirates NBD, Mall of the Emirates and Jumeirah in Dubai with instant brand recall.
The influence of DSF is far-reaching and comprehensive, with a network that connects shopping, entertainment, travel, hospitality and human resources. Industry specialists state that people across the world adjust their travel plans, holidays and business meetings according to the festival’s schedules and job hunters prefer to try their luck during the DSF.
High Economical Impact
DSF contributes close to Dh160 billion to the emirate’s gross domestic product thus becoming a key component of Dubai’s economy.
Laila Mohammed Suhail, the chief executive of Dubai Festivals and Retail Establishment (DFRE), has much to say about their flagship product. She is sure that the spectacular success of DSF is evidence that it is still as fresh and universally appealing even after a period of 20 years. She says that DSF has gone from being a mere event focused on sales and promotions to a destination providing unique shopping experiences.
According to Ms. Suhail, DSF attracts an average of 4.5 million visitors annually, with a total spending of around Dh15 billion, the benefits of which are distributed among several sectors such as retail, hospitality, travel, tourism, currency exchange, transportation and other ancillary businesses. DSF accounts for 25 to 30 per cent of annual sales for many retailers in Dubai. From 1996 to 2014, DSF has attracted close to 56 million visitors with a total spending of Dh145 billion.
Dubai boasts the most developed tourism infrastructure in the world, with transportation networks to all corners of the globe. With its strategic location, society and culture, retail, tourism infrastructure, promotions and other entertainment attractions, DSF has positioned Dubai as one of the best shopping and entertainment destinations in the
Source: www.malloftheemirates.com/