Dawson Marketing Concepts Thrives With Competitive Spirit

The director of operations at Dawson Marketing Concepts explained his team's sports-minded approach to goal setting. He also discussed how elite athletes are similar to star performers in the business world.

“Here at Dawson Marketing Concepts, we bring the competitive nature of a top athlete to everything we do,” stated Vince, the firm’s director of operations. “We understand that a company can’t afford to simply maintain the status quo, even when things are going well. That’s why we are always working hard to improve and setting increasingly lofty objectives for our team.”

Among the goals that company leaders have set for the coming months are expansion into major new markets and reaching a wider set of consumer demographics. As Vince explained, “There’s really no reason our company can’t keep growing and evolving. We’ve come a long way in the last year or so, and I am confident we can sustain remarkable growth if we continue to dedicate ourselves to high benchmarks. Our goals are aggressive, but I am sure that our dynamic and versatile team members will achieve them.”

"We're enjoying 2015 so far as sports fans here in Houston,"

Vince, Director of Operations

Company leaders need only to look at their local sports teams for inspiration. “We’re enjoying 2015 so far as sports fans here in Houston,” added the director. “The Rockets had a great run in the playoffs, losing to the eventual world champions after an exciting series win over the Clippers. Even better, the future has arrived for our Astros, who keep winning in spite of naysayers. Here at Dawson Marketing Concepts, we’re thrilled that each of these teams utilizes advanced analytics to field winning teams. We apply the latest techniques to reach customers and build brands, so we feel a special kinship with our hometown teams.”

Dawson Marketing Concepts’ Director of Operations Links Elite Athletes and Accomplished Businesspeople

Vince and the rest of the Dawson Marketing Concepts leadership team understand that top performers in the business world must be able to thrive under pressure, just as the world’s best athletes do. As the director explained, “Reaching the top in any pursuit is difficult, but staying at the top is the ultimate challenge. I always remind my team members that they must bring resilient mindsets to their work on a daily basis. Any reduction in effort or commitment can have disastrous effects, so we stress dedication throughout the entire organization.”

The most successful athletes also take time to celebrate their wins. As Vince stated, “Those champagne celebrations you see championship teams enjoy when they win titles remind the players why they work so hard and sacrifice so much. Here at Dawson Marketing Concepts, our celebrations may be a bit tamer, but we still manage to recognize and reward our people when they rack up major victories.”

About Dawson Marketing Concepts

Dawson Marketing Concepts is a Houston-based leader in promotional marketing, dedicated to building creative and innovative event-based promotions that form sustainable links between clients and their customers. Their highly-trained team of event coordinators has the skills and knowledge needed to design experiential consumer events to offer exclusive incentives packages that generate stronger revenues and a greater return on investment. Based on careful demographic research and analysis, their targeted campaigns allow businesses to rise to higher levels than their competitors. As a result, Dawson Marketing Concepts has built a reputation for driving success and growth. See what they are designing next by visiting www.dawsonmarketingconcepts.com.