Bug Insights to Present at 2015 Sawtooth Software Conference

Atlanta, GA, March 4, 2015 (Newswire.com) - Bug Insights, a marketing and human capital analytics company, today announced that co-founders Tim Glowa and Garry Spinks, and Allyson Kuper, consultant, will present at the 2015 Sawtooth Software Conference in Orlando, Florida.  The Sawtooth conferences are renowned for their practical, practitioner-oriented focus and depth in the fields of choice/conjoint analysis, segmentation, and data collection/analysis.  It is a forum to exchange ideas, network, and learn about quantitative methods in marketing research.

The Bug Insights presentation, “Optimizing the Employee Value Proposition through Conjoint Analysis,” is scheduled for Thursday, March 26, 2015 at 3:30 p.m. Eastern Time.  While most applications of conjoint focus on solving marketing problems, human resources departments and leaders are increasingly using this tool.  The presentation will discuss how conjoint can be used to design, deliver, and position employee benefits and rewards in a more effective and efficient manner, and will address some of the specific challenges of applying this analytical tool in the human resources space.

About Bug Insights

Bug Insights is a human capital and marketing analytics company that provides prescriptive analytics to help organizations make better business decisions.  Using fact-driven data, Bug Insights consults clients how to best optimize the return on their investments.  The company assists organizations with a range of actionable research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis.  Bug Insights advises organizations of all sizes across a range of industry verticals.  For more information, please contact info@buginsights.com or visit www.buginsights.com.

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