Bug Insights to Present at 2015 Marketing Edge Conference
Consultant Allyson Kuper with Bug Insights to present at the 2015 Marketing Edge Conference in Houston
Houston, TX, September 2, 2015 (Newswire.com) - Bug Insights, a marketing and human capital analytics company, today announced that consultant Allyson Kuper, will present at the Marketing Edge 2015 Conference in Houston, Texas. The Marketing Edge conferences (hosted by the American Marketing Association) are renowned for presenting the most current tools, trends, and insights in the marketing field. It is a forum to exchange ideas, network, and learn about the future of market research. Houston’s AMA chapter is the largest in the United States, and is sure to draw a large crowd.
The Bug Insights presentation, “Market Research and Analytics,” is scheduled for Friday, October 2, 2015 at 1:00 p.m. CT. This presentation focuses on the use of conjoint analysis in the product optimization space. Product optimization is unique in that it blends conjoint utilities with product cost in order to determine the most effective products – given customer preferences and the cost to deliver each unique product feature tested. "The vast number of product launches fail to meet sales or profitability expectations. With better data on the front end”, said Kuper. “We demonstrate how organizations can increase the likelihood of successful product launches". Using conjoint analysis in this space leverages data based decision making to find cost savings, yet deliver a product that better meets the needs of customers.
About Bug Insights
Bug Insights is a human capital and marketing analytics company that provides predictive analytics to help organizations make better business decisions. Using fact-driven data, Bug Insights consults clients how to best optimize the return on their investments. The company assists organizations with a range of actionable research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis. Bug Insights advises organizations of all sizes across a range of industry verticals.
####
Media contact:
Lauren White
Bug Insights
lauren.white@buginsights.com
303-507-5405