AirBuds Lowers Price of Most Comfortable Earbuds on Website to $35.99
This week, AirBuds, creator of the Most Comfortable Earbuds, lowered their price for their signature, memory foam headphones. Despite steady sales growth, AirBuds decided to make the price change in order to stay competitive and to entice new customers as they prepare to release their Bluetooth model.
Los Angeles, California, June 2, 2015 (Newswire.com) - This week, AirBuds, creator of the Most Comfortable Earbuds, lowered the price of their signature, memory foam headphones. Despite steady sales growth, the company decided to make the price change in order to attract a broader clientele and to align with other marketplaces. The price change went into effect exclusively on their website on May 26, bringing the listing price for their in-ear headphones from $39.99 to $35.99.
“In order to stay competitive in what is a very congested market, we felt it was necessary to change the price of our product,” said Nick Waterhouse, CEO and founder of AirBuds. “We work hard to stay current with the industry standards, and even harder to actively respond to the needs of our customers, and this is just another way of doing that.”
We work hard to stay current with the industry standards, and even harder to actively respond to the needs of our customers, and this is just another way of doing that.
Nick Waterhouse, CEO
Waterhouse says that he hopes the price change will entice new customers and increase brand awareness as they prepare for the release of some new products later this year, including their highly anticipated Bluetooth model.
“We’re very excited for the release of our Most Comfortable Bluetooth Earbuds, as well as the other great products we have in the works,” Waterhouse said. “By lowering the price of our earbuds, we’re really hoping to create some buzz around the company and to spread the word about our high-quality headphones.”
It is no coincidence that the price change also comes during a time of year when sales stagnate for many online retailers. Last month, in hopes of driving sales during these notoriously slow summer months, AirBuds rolled out free shipping on all domestic order from their website. Now, combining both free shipping and a more affordable price, AirBuds hopes to attract even more customers to their website and more attention to their brand.
AirBuds’ Most Comfortable Earbuds are available now at their new, lowered price. However, the costs of replacement Fit-All foam tips and AirBuds 2-packs will remain the same.
About AirBuds:
Creator of The Most Comfortable Earbuds, AirBuds, Ltd. (Air-Buds.com) is a Los Angeles-based company that provides an affordable earbud, ideal for travel, exercise, hands-free phone use and everyday listening. Their dedicated staff of audio specialists works to ensure that listeners experience the utmost comfort in order to truly enjoy the benefits of high quality audio.
