Poly-Wood, Inc. announces the launch of its new outdoor accessories brand, Ateeva™ and its website focused on a direct to consumer marketing platform.
May 2, 2014 (Newswire) - The Ateeva brand from Poly-Wood, Inc., manufacturer of outdoor performance furnishings, will initially include replacement cushions for outdoor furniture as well as pillows in multiple styles, sizes and fabric selections and will be available through a newly launched online e-commerce site, www.ateevaoutdoor.com. Expansion plans for the brand include building upon the options in the replacement cushion category as well as additional outdoor accessories and performance products.
"Initially, the Ateeva brand will include two tiers of replacement cushions including standard and luxury designs in multiple sizes," said Joel Wolfgang, digital marketing manager, Poly-Wood, Inc. "The luxury cushion will include designer buttons and a marine-grade foam insert constructed to withstand the elements."
All Ateeva cushions and pillows are hand sewn in the USA and made from genuine Sunbrella® acrylic performance upholstery fabric. Available in eight color options, the fabric is stain repellant and resists fading, mildew, water and soil.
The website, debuting to the consumer market the week of April 28th, was created by the Poly-Wood's in-house design team and will feature interactive detailed product and sales information for each piece in the Ateeva collection.
"The addition of the Ateeva brand and its online presence creates an exciting platform to further promote quality American outdoor products for which Poly-Wood, Inc. has become synonymous," Wolfgang said. "The replacement cushions featured on the Ateeva website are just the beginning, with additional products and categories planned in future introductions to further illustrate the growing trends within the outdoor living category."
For more information about the Ateeva brand of outdoor accessories, visit www.ateevaoutdoor.com.¬