New Digital Advertising Agency Launches Specializing In Multicultural Approach To Interactive Marketing
New agency will specialize in providing affordable marketing services to minority sectors that are often overlooked or receive poor attention from larger firms.
Online, May 7, 2012 (Newswire.com) - Advertising professional and entrepreneur Dawn Hockaday has announced the formation of a new interactive digital advertising agency providing holistic campaigns with an eye toward multicultural and niche markets. Hockaday+Wade Interactive offers web campaigns, search marketing, PR, special event management, media representation and branding.
Hockaday+Wade is the brainchild of Dawn Hockaday, a 37-year old entrepreneur originally from San Diego. Experienced in advertising and marketing, Hockaday brings a west coast sensibility and a culture of likability that plays counter to the traditionally white male-driven agencies that make up the majority of advertising firms.
Hockaday+Wade hopes to fill a void left by other advertising companies. The goal is to provide a diverse agency that specializes in African-American and minority marketing, providing a bold, honest, and successful strategy that speaks to the uniqueness of not only their clients but also to the communities in which they serve.
"There is an established society of African-Americans outside the mainstream. Most advertising agencies and businesses are not familiar with that establishment, nor know or experience members of that society. It is a reality that has been ignored for over 70 years and is continuing today, even though we would like to believe we are a homogenized nation," says Hockaday. "It seems most ads geared towards African-Americans feature products like fast food, soda, and liquor, but what about the successful African-American middle class? When was the last time you saw an African-American in a commercial about financial planning? Do they not buy life insurance? Trade stocks online? Care about their 401k? Drive Eco-friendly cars? Whats with the R&B music track and the Barry White sounding announcer? Patronizing...yes, necessary...no. Many would say African-Americans do not spend money on Eco-friendly cars, and trading stocks online, but I do. And for those African-Americans who don't, maybe it is because no one invites them to, or they haven't been invited properly."
Using her experience and connections as a source for talent, Hockaday has assembled a team of smart, ambitious, creative and courageous individuals to work with her on this new undertaking, representing a variety of backgrounds and ethnicities. Hockaday+Wade is excited to grow and take on businesses that share their ambitious and progressive ethos.
"I know that there are many business owners out there who feel they aren't being treated properly and that their needs are not being met," adds Hockaday. "To those people I would say contact us and join the conversation."
Hockaday+Wade can be found online at hockadaywade.com.
If you'd like more information about this topic, or to schedule an interview with Dawn Hockaday, please call 757.918.4478 or e-mail press@hockadaywade.com