mylocal121™ Goes Social in San Francisco Neighborhoods

Online, April 22, 2010 (Newswire.com) - mylocal121™ introduces the next generation of its online neighborhood level social network to connect friends, neighbors, merchants, and community through local news, public forums, private messaging, groups, and exclusive offers from local merchants.

mylocal121™ mimics the real life behavior of a typical community where consumers, merchants, and groups are all individual entities, yet they're completely integrated and intermingled.

Denise Chenier, CMO of mylocal121™ explains "When you walk through your neighborhood, you bump into friends and have a quick conversation, look into the shops you pass by, stop off at a cafe and read the local newspaper, strike up a conversation with someone you may not know yet but share a common interest with, like a group of dog owners that gets together in the park, or a group playing volleyball."

There are numerous web sites designed only for friends, or merchants, or coupons, or news, or groups, but these are all separate, unrelated sites. mylocal121™ brings all of these disparate pieces together in a true representation of a community, by reinforcing the natural neighborhood level relationships between them.

Ms. Chenier adds "As you walk through mylocal121™, it's like a virtual neighborhood... you can talk to your friends through their postings and comment on them, send them a private message, or start a new conversation of your own; see what's happening with your favorite merchants, do they have any specials offers for you?, maybe even buy something; read your local news or find out what's going on in other specific neighborhoods; check out the latest opinions, POV, and upcoming events from like-minded political junkies, create a group of your own, look for a job, and so much more; and all of these pieces are interrelated and linked together."

For further information on mylocal121™ and the neighborhood marketing network contact pr@mylocal121.com

mylocal121™ was designed and developed by Relevant Communications Corporation, a software development firm operating in San Francisco, CA since 1991. Relevant Communications develops and markets applications for businesses looking to communicate on a more personally relevant level with their customers, by email, web, SMS, RSS, voice, fax, and print.