During New York Fashion Week Fall 2014, Marissa Collections hosted a branded closet of top featured designers as a resource for digital influencers and fashion bloggers.
Marissa Collections Hosted Top Digital Influencers and Fashion Bloggers During New York Fashion Week 2014.
During New York Fashion Week Fall 2014, Marissa Collections hosted a branded closet of top featured designers as a resource for digital influencers and fashion bloggers. Working alongside their digital press agency, Bollare, Marissa Collections transformed a section of the Bollare showroom to feature designers including Oscar de la Renta, Valentino and Brunello Cucinelli. Bloggers were introduced to or reacquainted with the boutique and browsed the Marissa Collections website while sipping branded champagne and tasting delicious pink sweets. Influencers also had the opportunity to style looks from their favorite Marissa Collections designers and wear them to fashion week events and shows.
As a result, the event fostered digital buzz surrounding Marissa Collections through influential tweets and Instagram images mentioning @MarissaNaples and the designated "#MCatNYFW" hashtag. The event drove awareness around Marissa Collections as a key New York Fashion Week player and designer resource. Additionally, the activation produced highly visual and engaging content from top fashion influencers including shopping resource, ShopStyle, Marie Claire Accessories Director, Kyle Editor, and Tina Craig of Bag Snob. All tweets and Instagram posts tagged with the hashtag, "#MCatNYFW" were aggregated into a single feed allowing fans to follow the action in real time. For over 38 years, Marissa Collections owes its success to staying true to the original goal…commitment to helping clients develop their individual style through personalized service and extraordinary selection.
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