After the recent release of local-business-review.co.uk, they have decided to employ the guys from Future Proof SEO, to help increase the traffic to their website.
Everyone searches for their products online, people also search for reviews, so Local-Business-Review have decided to invest money in trying to increase their online presence.
The Search Engine Journal published that "70-80% of users ignore the paid ads, focusing on the organic results."
This means that businesses who want to get noticed online, must rank highly in the natural listings.
Also in the article,
"For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position."
That's 35% going to the top 3 results, which means it is valuable to be there.
Speaking to the guys at Local Business Review, they talked a lot about "Traffic", and how they can better use the small amounts of traffic they receive.
"We really wanted to focus on helping our users have the best experience on our site possible, and come out feeling like they got what they came for. This is why we focused on compiling lots of business data together, so the customer can make the best decision for themselves. And we believe that hiring Future Proof Seo to help us with that, will be very beneficial".
Now you can see why people might focus purely on Google, recent statistics indicate that Google owns 65-70% of the search engine market share, and 93% of online experiences begin with a search engine. This is a lot of potential eyes to be viewing products, adverts, or useful information published by your brand.