i2i Events Group announced that Katherine Truesdale has been named to a new position as Sales Manager to target growth in the North American market
i2i Events Group has announced the appointment of a new Sales Manager for North America, Katherine Truesdale.
Hans Stoter, i2i Events Group International Sales Director, commented, "Katherine has a wealth of valuable experience and we are delighted to welcome her to i2i Events Group. We have identified North America as a key growth area for some of our established events going forward, and Katherine will work to initiate and develop our links with the market and increase our exhibitor and visitor representation from the region."
Truesdale has over 20 years of experience, including the management and production of international events, particularly in the textiles, hospitality and consumer goods industries. Prior to joining i2i Events Group, Truesdale spent six years as International Sales and Marketing Manager with Ambiente for Messe Frankfurt and three years as Trade Show Manager of Intima America. Truesdale has also worked with VNU Expositions and Urban Expositions.
Katherine Truesdale stated: "The American market continues to be the largest and most important economy worldwide and presents i2i Events Group a substantial opportunity for growth. I am delighted to be collaborating with i2i Events Group on this exciting expansion into North America."
i2i Events Group delivers world-class exhibitions, large scale events and festivals in key sectors including home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, Bett and Pure London. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events Group is headed up by Mark Shashoua who joined EMAP as Group MD of EMAP Connect in November 2011 and became CEO of i2i Events Group in March 2012. i2i Events is powered by Top Right Group, formerly known as EMAP International Ltd.
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