Chennai International Airport: Apple utilized the gateway of South India, the Chennai International Airport, to flaunt its iPhone 5 (S).
May 7, 2014 (Newswire) - Chennai International Airport: Apple utilized the gateway of South India, the Chennai International Airport, to flaunt its iPhone 5 (S). Larger than life Frontlit Unipoles were used at the entrance of the Airport providing an impressive view of the front and backside of the phone. On entering the airport, audiences were treated to a much closer contact with large Totems displaying the phone. Totems are often used in the TDI Airports to increase the Impact of the Ad Displays. Strategically placed among the waiting travelers, the Totems enjoyed time periods, which varied from 55 minutes to 2 hours, to drive their point home.
Apple has constantly used the services of TDI for advertising its products, specially the iPhone series. With this campaign, it joins the large club of TDI clients that have utilized sites at the Chennai Airport for impressing audiences in the southern parts of India. Chennai Airport, with a huge annual traffic of 12.9 million air travelers, continues to be patronized by the top brands.
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TDI International India P Limited is the pioneer Airport Advertising Agency in India. Established in 1986, TDI commenced Airport Advertising from New Delhi. In 1987, TDI won the first ever AAI (Airport Authority of India) tender for Airport Advertising. Since then, it has been more than 26 years of dominance in Airport Advertising in India. Exclusive advertising rights at 9 premier airports stand as a testimony of success. TDI has the fastest execution time of 13 hours, beginning from the time when the contract has been signed. Competitive costs of up to 4-5 times lesser than privatized airports are TDI's strong points. More information can be found at http://www.tdiindia.com/airports.htm.
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