INO.com, Inc. announces the overhaul of their advertising site, http://www.ino.com/advertising/, to improve communications with financial marketers.
April 23, 2014 (Newswire.com) - INO.com, Inc., a website that provides quotes, charts, news and analysis for stock, futures, forex, ETF and mutual fund traders, announces the overhaul of their advertising site, http://www.ino.com/advertising/. In an effort to improve communications with financial marketers, this extension of their main site now clearly explains and illustrates all of INO.com's advertising capabilities. INO.com is able to match highly-qualified, active traders to brokers and trading services using unique targeting technology.
With improved functionality, this new site design uses a streamlined approach to guide marketing professionals through pages that explain INO.com's lead generation, email rental, and advertising display programs. INO.com also hopes to add a blog in the near future to share industry news, advertising placement trends and technical tips for current and potential clients.
"Advertising makes up a very large portion of our revenue," says David Maher, Technical Director and co-owner of INO.com. "While many well-known, financial advertisers have found us through industry word-of-mouth referrals, we knew it was important to share the capabilities of our advertising program with all marketing professionals and give our advertising division a place of its own."
There are many sites that run lead generation, email and display campaigns, but only a handful that focus primarily on the financial industry. "Financial marketing is a truly unique niche. We've developed techniques to find very responsive, affluent traders and investors and match them to the most relevant offers, brokers, and advisors," states Bob Fladung, INO.com's Director of Advertising. "During the 14 years that I've been with INO, we've been able to continuously refine our technology and approach to meet the needs of our financial advertisers. This new ad site clearly explains why our superior targeting technology makes us one of the best digital resources for financial marketers."
Founded in 1995, INO.com serves stock, futures, forex, ETF and mutual fund traders worldwide with a continuous information service of quotes, charts and news. The website, http://www.ino.com/, also serves as a storefront for trading tools, charts, publications, educational courses and other resources.
Besides being a world-class provider of financial information to traders and investors, INO.com's proprietary database and lead generation technology allows the company to be a high volume, and even higher-quality lead resource for brokerage, financial, investor relations and trading education companies.