Six world class luxury automobiles will be featured throughout the premier fashion event of the West Coast
February 20, 2014 (Newswire) - Todd Blue, Chairman and CEO of indiGO Auto Group (IAG), announced today that indiGO Auto Group's Desert European Motorcars dealership located at 71-387 Hwy. 111 in Rancho Mirage, CA, is the Official Automotive Sponsor of the ninth annual Fashion Week El Paseo™ in Palm Desert, CA from March 16-22, 2014. Held on El Paseo, the heart of Palm Desert's most celebrated shopping district, Fashion Week El Paseo™ is widely acknowledged as the premier West Coast fashion event of the season.
Desert European Motorcars will feature eight world class vehicles throughout the event while the dealership's brands will be highlighted each night on the runway.
Blue said, "Fashion Week El Paseo aligns perfectly with our mission at Desert European Motorcars. The event benefits many worthwhile charities, highlights talent in our community and celebrates unique and authentic designers from around the world. We're thrilled to be the Official Automotive Sponsor and look forward to this renowned event."
The Palm Springs Life event is a seven day fashion extravaganza that features an array of runway shows with the newest collections from top and emerging designers, cocktail receptions, meet and greets and after parties under the "Big White Fashion Tent" on Larkspur Lane between El Paseo and Shadow Mountain. All week long El Paseo will feature trunk shows, personal appearances, informal modeling, complimentary makeovers, discounts, refreshments, and other special events.
Since its inception Fashion Week El Paseo™ has supported over 100 local charities and draws a yearly attendance of over 13,000 leading fashion and entertainment personalities.[url:http://]The indiGO Auto Group represents nine automotive luxury and performance brands. Porsche of North Houston, Lamborghini Houston, and indiGO Classic Cars are located in Houston, TX. Desert European Motorcars, which represents Rolls-Royce, Bentley, Aston Martin, Jaguar, Land Rover, Porsche, Audi and Maserati in Rancho Mirage, California, was acquired by The indiGO Auto Group in August of 2013.