IAQ Marketing Firm Reports on the State of the Industry

Cochrane & Associates reports that 2010 is proving to be a much better year for firms involved with indoor air quality (IAQ) products and services.

Having spent 14 years involved with the IAQ industry the President of Cochrane & Associates, Paul Cochrane, has seen it all. From an industry that was in many ways in its infancy in the 1990s to an explosion of IAQ concerns in the early 2000s and finally a market correction that occurred shortly afterwards.

"Anyone who has been in the industry long enough has witnessed firsthand the peaks and valleys associated with this industry," reported Mr. Cochrane. "Working with all types of firms involved in the IAQ industry we witnessed the difficulties many firms faced in 2009 as the economy appeared to be shrinking on a daily basis. The good news is that 2010 is turning into a strong year for many firms in the industry. Although the housing market has yet to rebound and many firms providing IAQ services and products for that segment of the market are still struggling, most other companies in the industry appear to be enjoying double digit growth this year."

This is good news for IAQ companies after streamlining operations and tightening belts in 2008 and 2009. Many companies in the industry are now seeing new growth, improving economic conditions, hearing talk of mergers and have a renewed sense of back to business as usual.

Founded in 2006, Cochrane & Associates is a public relations and marketing firm specializing in the IAQ, industrial hygiene and environmental industries. Professionals involved with IAQ, asbestos, lead, mold, industrial hygiene, HVAC, remediation, DNA, and associated markets, can learn more about growing their business by contacting info@cochraneassoc.com, calling (602) 510-3179 or visiting www.cochraneassoc.com or www.IAQTV.com.

About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries' leading institutions and companies and continues to be an innovator in the industry.