GymGroups@ has launched a unique branded and maintained on-line platform for community development to improve member retention for the fitness industry.
June 27, 2014 (Newswire) - GymGroups announces a new retention solution, a branded and maintained community platform that creates a sense of tribe and belonging among fitness center members. Members can find like-minded people in their gym and even create their own interest groups, whether fitness, career, or hobby related. They can communicate directly with their trainers and read salient blogs, post off- and in-gym calendar events, upload workout data, photos, videos, and much more. The gym is in complete control of permissions. Expanding the walls of a fitness center through extended community will improve retention beyond staff and equipment investments.
According to IHRSA, over 33% of cancellations are due to social reasons. GymGroups can have a significant impact here - with increased profitability for the facility - by creating a sense of tribe among members. It already has over 12,000,000 unique community members.
Founder and CEO Emre Sokullu says, "GymGroups uniquely offers a highly valuable service to keep members engaged. It is much less expensive to retain existing members than to generate new ones. GymGroups maintains the scalable platform and the gym has full control over content and permissions. Deployment is speedy and simple, with nominal training required. Early acceptance and enthusiasm has exceeded our expectations."
Member retention is a problem that has plagued the fitness industry for years. By building a sense of community among new and existing members, gyms will be able to decrease the cancellation rate for members and engender a sense of belonging that keeps them staying - and paying - longer.
API's are available to link to fitness tracking, existing databases, rewards programs, surveys, and more. GymGroups is branded with the gym's look and feel. The facility can decide whether to be ad-free, or sell advertising space on its site for extra profit.
GymGroups plans to participate at major conferences for the fitness industry as part of its launch.