In the 4th annual Pixie Awards, an animated television spot for Greenstone Farm Credit Services produced by MessageMakers walked away with the gold.
December 12, 2012 (Newswire) - In the 4th annual Pixie Awards, an animated television spot for Greenstone Farm Credit Services produced by MessageMakers walked away with the gold.
"Room to Grow" won a Gold Pixie Award in the motion graphics category. The Pixie Awards recognize outstanding work in animation, motion graphics and special effects, the fastest-growing area in the world of video and TV production. The Pixie Awards are sponsored by the American Pixel Academy (APA), a coalition of professionals and educators in the field of electronic moving pixels.
"While GreenStone has a more than 95 year tradition and reputation as a customer focused lender within the agriculture market, our relatively new presence in the general consumer market garners a priority to build brand awareness among those customers," said Melissa Rogers, vice president of marketing and public relations at GreenStone. "The goal of this television spot was to speak directly to general consumers who may be looking to buy a home, purchase recreational land or build a house in a rural community in order to further establish GreenStone in the market.
"MessageMakers took that direction and developed a unique and crisp television advertisement that incorporated key components of our brand and articulated our message clearly. We are proud of the success MessageMakers has received by winning this prestigious Gold Pixie Award for their work on the commercial."
"While many people are familiar with the services GreenStone offers to the traditional agricultural market, not as many understand all that GreenStone can offer to others who live in rural areas," said Tom Lietz, senior video producer at MessageMakers. "Room to Grow sought to bring these country living services to life.
"We've had a great time working with the in-house marketing and communications team at GreenStone on this spot and several other video projects this year. GreenStone has done an excellent job defining the look and feel of their communications, and so it's been a lot of fun to help bring that brand to life in motion."
Watch the winning ad at http://youtu.be/_0Zci8GLP3c
About GreenStone Farm Credit Services
GreenStone Farm Credit Services, based in East Lansing, Michigan, is Michigan and northeast Wisconsin's largest agricultural lender and the country's sixth largest association in the Farm Credit System. A member-owned cooperative, GreenStone owns and manages approximately $6.2 billion in assets and serves nearly 23,000 members with 37 branch locations in Michigan and northeast Wisconsin. More information on GreenStone can be found at http://www.greenstonefcs.com.
As "producers of experiences that transform," MessageMakers specializes in video production, training, and event production in Michigan and around the globe. Just in the past decade, MessageMakers has won over 60 awards for the quality of its work. For more information, visit http://www.messagemakers.com.
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