The Mid-Michigan ADDY® Awards recognized a video introducing GreenStone Farm Credit Services, produced by MessageMakers, with a Silver Addy award for creative excellence.
March 5, 2013 (Newswire) - The Mid-Michigan ADDY® Awards recognized a video introducing GreenStone Farm Credit Services, produced by MessageMakers, with a Silver Addy award for creative excellence.
"GreenStone was in need of a video that could provide viewers with a clear and concise overview of our company in a short amount of time, and that led us to work with MessageMakers," said Melissa Rogers, GreenStone vice president of marketing and public relations. "On this particular project, MessageMakers successfully incorporated our purpose and brand into a piece that also articulates GreenStone's vision, mission and values."
"The GreenStone employees and members featured in the video were all genuine people with compelling stories about how farm credit and GreenStone have impacted their lives," said Tom Lietz, MessageMakers senior video producer. "I enjoyed getting to meet them, and they made our job as storytellers gratifying as we worked to bring those experiences to life."
"We have enjoyed working with MessageMakers on a variety of projects, including a comprehensive re-design of several internal video assets, as well as a new set of television spots over the past two years," said Rogers. "We are proud of the success MessageMakers has received by winning a Silver Addy award for their work on GreenStone's highlight video."
"We're thankful to be connected to the community of creatives in Lansing through the Mid-Michigan Creative Alliance," said Lietz, "and now to the community of people who work for and are members of GreenStone Farm Credit Services as well. And we're proud to have this recognition."
About the Addy Awards
The ADDY® Awards is a three-tiered national competition conducted annually by the American Advertising Federation, honoring excellence in all media including print, broadcast, out-of-home and public service advertising. The ADDY® Awards is the advertising industry's largest and most representative competition for creative excellence.
The Mid-Michigan ADDY® Awards is sponsored by the Mid-Michigan Creative Alliance (MMCA), a member association comprised of advertising and media professionals. Proceeds from the ADDY® Awards help support MMCA's educational programs, public service projects and proactive govenrment relations efforts.
About GreenStone Farm Credit Services
GreenStone Farm Credit Services, based in East Lansing, Michigan, is Michigan and northeast Wisconsin's largest agricultural lender and the country's sixth largest association in the Farm Credit System. A member-owned cooperative, GreenStone owns and manages approximately $6.4 billion in assets and serves more than 23,000 members with 37 branch locations in Michigan and northeast Wisconsin. More information on GreenStone can be found at www.greenstonefcs.com.