Glassesshop.com to Walk on a New Stage with Comprehensive Revision of Payment Page
the well known glasses shop seller, conducted its first comprehensive revision of the payment procedure which had functioned for almost six years. This revision further facilitated the payment procedure, and optimized the customer experience.
Online, August 26, 2010 (Newswire.com) - NANJING, China, July.29 /PRNewswire-Asia/--Glassesshop.com (GS), the well known glasses shop seller, conducted its first comprehensive revision of the payment procedure which had functioned for almost six years. This revision further facilitated the payment procedure, and optimized the customer experience.
The payment page of GS which had been used from the launch of website was well-designed and had gone through a large number of tests by UI designers. For the past several years, this page had been very stable and made great contributions to the development of GS. No major changes had been made to the main part, while some amendments had been made in the past years.
However, as time goes by, occasionally things went wrong in the process of applying at the payment page, such as the page layout is outmoded and lack of fashion eyeglasses sense, too many pages for payment causes loss of customers, the applicability of the payment procedure cannot keep up with the diversification of customers' browser. In response to the e-commerce developments, GS team decided to do this revision a month ago, and the program was launched soon.
This revision is based on the accumulation of a large amount of data. Through monitoring and amending the former payment procedure, GS team found that various processes of order and payment could not meet customer's requirement of convenience.
Before the revision design, the whole team made continuous efforts to draw on the experience of major online shopping sites at home and abroad, like EBay, Amazon, Newegg, Futureshop, and more. After comprehensive comparison and combination of its own features, they designed the brand-new payment procedure which had went through rigorous internal tests.
The new payment procedure reflects the e-commerce trends, that is, optimizing the customer shopping experience. It has the following features.
1ã€Stylish, following the trend of times. Especially, the brighter theme color gives pleasant feelings.
2ã€Compressed page and clarified process cause no confuse. Meanwhile, with no extra pages, the overall rate of conversion enhanced greatly.
3ã€More powerful functions of coupon and reward points which maximize customer convenience.
About the revision of this new payment page, GS's CMO Shawn Sun said: "Considering for consumers sincerely and constantly improving the customer experience have always been our goal." GS has overcome many difficulties in revising the payment procedure. "Now, all customers will enjoy the most convenient services on Glassesshop.com, which is one of the most important things that GS has always been working for." Mr. Sun added.
For more information, please contact:
Northern CMO
Tel: +1-866-257-4887
Email: Northern@glassesshop.com
SOURCE GlassesShop.com