Agency to Launch Rapidly Growing Leader in Golf Entertainment in Atlanta and Phoenix Markets
April 11, 2014 (Newswire) - As the golf world focuses its gaze on Augusta and the game's most glorious annual event, another major golf story is unfolding in Georgia; the selection of The Partnership to help launch one of golf's most innovative companies - Dallas-based Topgolf - in the Atlanta and Phoenix markets.
With 11 locations in the US and UK, serving 2.7M annual visitors (and 156M golf balls), and seven more coming soon, Topgolf is pioneering a whole new category, golf entertainment. Part multi-level, high-tech driving range, part restaurant, night club, event space, Topgolf is something golfers of all ages/skill levels have to see to believe.
Topgolf Senior Communications Manager Adrienne Browne said they selected The Partnership because of the firm's extensive experience launching and driving traffic for destination brands. "The Partnership seemed to understand the kind of energy, fun and innovative thinking that the Topgolf brand is all about, which is one of the many reasons why we engaged the firm to handle our June launch in Scottsdale, Arizona, too.
The Partnership has a long history creating and evolving destination brands; most recently, with SkyView Atlanta, the city's iconic 20-story downtown Ferris wheel. As well as with The Outlet Shoppes at Atlanta, in the city's northern suburbs, which draws legions of shoppers from across the North Georgia region.
Partnership President David Arnold explained the core thinking behind that success. "While marketing changes every day, one thing hasn't. When you're talking about attractions, events, sports, vacations, retail, restaurants or real estate, it is all about the destination. But with so many options, grabbing consumer attention, getting them in the door, and keeping them coming back, is tougher than ever. But it's one of the things we do best. And we're looking forward to making great things happen with Topgolf."
Agency PR Director Jason Evans picked up on that thought. "We spend a lot of time tracking evolving consumer trends. One thing we see is people are on a bit of digital overload. While they love their phones, apps, Xboxes, they hunger for real-life experiences to enjoy with family and friends. At the same time, technology has upped their expectations. That's what makes Topgolf so brilliant, since it bridges that gap, combining real life competition and fun but with just the right amount of technical wizardry that takes it all to a whole new level. The golf crazy markets of Atlanta and Phoenix are going to love it."
Topgolf is the emerging global leader in golf entertainment, with 11 locations serving more than 2.7 million guests annually. Players hit golf balls containing computer microchips that track each shot's accuracy and distance while also awarding points for hitting targets on the outfield. Each facility offers an upscale, laid-back experience that features climate-controlled hitting bays and an impressive food and beverage menu crafted by an executive chef. Mix in dynamic event spaces for groups of all sizes, and Topgolf stands as the premier entertainment complex where the competition of sport meets the neighborhood's favorite hangout. To learn more visit topgolf.com.