The latest in digital filmmaking technology and techniques are applied to the film adaptation of a short play, delivering visual storytelling that moves even corporate video productions.
December 6, 2012 (Newswire) - Contact: Simone da Rosa, info@trUpowercoach.com
Why did The Moose cross the road to make a theatrical-quality short film with a cast of jugglers, knife throwers, and contortionists, all on an insanely short, three-month schedule? Because it could...develop storytelling techniques and technology that benefit not only their work for the performing arts but corporate clients, as well.
Last May, Flying Moose Pix (a.k.a. FMP or The Moose) turned Ecce Homo, an award-winning stage play, into a short film. The play, written by Jonathan Luskin (partner, Flying Moose Pix) won a filmmaking grant from the nationally recognized new works incubator organization PlayGround (playground-sf dot org). The grant included the opportunity to showcase the completed film at the first annual PlayGround Film Festival. Further funding was achieved through a successful KickStarter campaign. Such was the film's critical and technical success that, this October, the Moose won a second grant for another award-winning short play, Aegis, also penned by Luskin. The comedy follows the employees of a marketing firm as they compete to create the name for an enormous, wasteful, yet "proactively green" sport utility vehicle. Under the direction of an abusive boss, they use modified acting exercises, or "Applied Marketing Dramatics," to complete the task at hand. For the film, the stage play text had to be trimmed and adapted to a visual medium.
FMP partner Mark Leialoha explained, "Our filmmaking goals include creating a truly visual film and not just filming a play. We adapt everything: images, characters, scenes and action. We are also thrilled to continue expanding our production network by employing a host of Bay Area talent and crew." In addition to time-tested production techniques like green screen composites, The Moose is taking advantage of the technological leaps that filmmaking has made in the past decade. New technology integrates film production into a completely digital workflow, from script to screen.
Oscar-winning visuals effects supervisors Scott E. Anderson (Babe) and Stephen Rosenbaum (Avatar) will assist in planning the many composite shots for Aegis. Preproduction continues through December and the short film shoots January 2013.
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About Flying Moose Pictures: An 11-year old San Francisco-based video production company, the Moose serves near and far marketing, training, and sales clients, in industries ranging from the arts to major construction, science, technology, and Fortune 500s. Principals Mark Leialoha and Jonathan Luskin focus on excellent client experience, and specialize in delivering engaging and effective visual storytelling. Contact the Moose: 415.647.6586 or moosepix.com > Contact, and see how visual storytelling can work for your firm.