Financial Adviser Rick Helbing Featured On the Cover of Scene Magazine

Nationally Recognized Financial Adviser Rick Helbing of Suncoast Advisory Group in Sarasota, Florida, Featured On the Cover of Scene Magazine

Financial adviser Rick Helbing of Suncoast Advisory Group was featured on the March 2014 cover of Scene magazine, one of Sarasota, Florida's most established publications, serving the community since 1957.

The article, titled "What Drives Your Financial Decision-Making," describes Helbing's use of Behavior DNA profiling to understand and better serve his clients, who are mostly doctors, dentists and family business owners.

"My goal is to understand clients' behavioral styles, what drives their decisions, and how to communicate with them on their terms so we can build trust and a deeper relationship more quickly," Helbing said in the article.

The four DNA Behavior profiles - Communications DNA, Quality Life Performance, Financial DNA and Financial Personality - provide insight into his clients' natural behavioral reflexes, with the goal of helping them to consistently follow a pattern of informed decision-making regarding their financial future. "It helps with making decisions in all areas of their lives, and clients love it," Helbing said.

The article can be viewed online at

Helbing is a Certified Financial Planner (CFP®) and Chartered Financial Consultant (ChFC) and is a member of the Financial Planning Association, Society of Financial Services Professionals, and Medical Group Management Association. He is consistently recognized as one of the 150 top financial advisers in the country for doctors by Medical Economics magazine.

Suncoast Advisory Group's Sarasota mailing address is 15 Paradise Plaza #354, Sarasota, Florida 34239. Helbing can be reached at (941) 375-7320.

About Suncoast Advisory Group
Established in 1988, Suncoast Advisory Group provides extensive wealth management services. The firm specializes in highly personalized service, tailoring a plan to each client's unique goals. With no attachment to selling or promoting products, Suncoast Advisory Group acts as a consultant and partner to plan, implement and monitor client progress towards their goals. Services include financial planning, business management consultation, along with investment, fringe benefit, estate and tax planning. Suncoast Advisory Group enjoys a national reputation in crafting plans for physicians, dentists, and family-owned businesses. Website: